Our goal is simple: Help you generate business down the street and across state lines.

BECOME AN UNDERWRITER

Fill out the form below to join our mailing list and be connected to an account executive.

RESOURCES

Learn more about underwriting guidelines and how to submit your ad.

UNDERWRITER DIRECTORY

See the businesses who underwrite with WAMC.

UNDERWRITER SPOTLIGHTS

Get to know our Underwriters.

WHAT IS UNDERWRITING?

As a public radio station, we don’t carry conventional advertisements. Instead, we offer sponsorship opportunities in the form of underwriting. Underwriting consists of brief radio announcements, or “spots,” that inform our listeners about what products, services or events your business or organization offers.
The objective, unbiased approach of underwriting strips away the clutter and loaded language of other advertising – making it easier for listeners to distinguish and trust what you are offering them. In fact, 83% of NPR news listeners have taken action specifically because of a sponsorship announcement. Our listeners respect and trust this approach and appreciate businesses that share the same values of transparency.

  • On Air
  • Online
  • Streaming

WHY WAMC?

Underwriting support on WAMC stations provides you with the opportunity to reach more than 545,000 monthly listeners that can’t be reached through commercial media outlets. Our listeners are affluent, highly educated, leaders in their communities, decision makers in their professions and have a disposable income. We want to help you connect with this targeted demographic by working with you on crafting a campaign that will meet your needs. We take the time to review programming, schedules, costs and any supplement opportunities that may help strengthen your message, such as digital content. We recognize that our listeners don’t just tune into the radio anymore, and can be reached through digital platforms – that’s why we’ll help integrate digital concepts like pre-roll live streaming, podcast sponsorships and web ads into your campaign. This way you’re reaching our listeners on all multiple levels.

TESTIMONIALS

HERE IS WHAT OUR UNDERWRITERS HAVE TO SAY ABOUT WAMC.