A Guide to WAMC Podcasts, Streaming, and Smart Speakers

What is a podcast? Podcasts (digital audio files) are daily or weekly shows on various topics that listeners can subscribe and listen to at any time. Podcasts can be downloaded on a variety of platforms (i.e. Smartphone, tablet, laptop, etc).  Why are they appealing? Podcasts make it easy to listen to a lot of different types of content whenever you want, and wherever you are. Podcasts are appealing because you can listen on your phone, tablet or computer and there is a large selection of content available with many different shows and time durations. Whether you have 15 minutes to spare, or a long commute to work, podcasts…

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WAMC App Feature

What is an App Feature? The WAMC App is available for iPhone and Android devices. The App Feature includes both a banner image at the bottom of the screen and an audio message that plays before the WAMC audio stream on the WAMC App. The banner image would show exclusively on the app homepage and the audio message would play when stream is accessed. There can only be one underwriter at a time using the app exclusive option.   What do I need to submit? Files accepted for this placement must be 320 pixels wide and 50 pixels tall. Graphics must be in RGB color and submitted in…

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What size should your web creative be?

For underwriters who decide to send us a creative for display on the web, please follow these guidelines for size: The sizes are below, and listed length x width in pixels. These creatives need to be a JPG, GIF, or PNG file. We cannot accept any other file types. Leaderboard -728x90px  This creative is positioned right under the grey bar & menu on desktop. Medium Rectangle – 300x250px This creative displays on desktop in three blocks on the sidebar of wamc.org. Mobile Web – 320×50 This creative shows on mobile devices only, NOT desktop. It is very small so keep these ads simple. Tablet Web Ad – 728x90px…

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How to make a web ad

As a part of your web ad agreement, you must supply WAMC with a web ad. The web ad size is commonly called a “medium rectangle ad” and should be 300pixels wide by 250 pixels tall. Ads will be shown on the WAMC.org website in the right sidebar. While there are many ways to create ads, our recommendations are to either hire a designer to create your ad, or create your ad yourself by using Canva. Hire A Designer Hiring a designer is great if you don’t have the time, aren’t very creative or tech savy or just want to ensure that your brand’s look and feel is…

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FCC Regulations & Copy Guidelines

The policy of the Federal Communications Commission officially prohibits non-profit radio stations from airing paid advertisements. Over time, it was determined that airing underwriting credits was an acceptable option, as a way for public radio stations to thank their business sponsors. The technical definition of what they allowed was simply 1) The name of the business, 2) The location of the business, and 3) A brief description of products and services. Over the years, the nature of these has developed. For instance, Location now provides for placement of phone numbers or websites, and official trade slogans have been approved on the basis that they serve to identify the…

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Submitting news and events

News Submission: If you’d like to reach out to our news team, please send a detailed but concise email to submissions@wamc.org . Our news team monitors this inbox and will be in touch if they are interested in pursuing a story. A friendly reminder that our news team receives hundreds of messages a day, so it is not always possible to respond. If you would like to submit an event to our community calendar, please click here.

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