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As a part of your web ad agreement, you must supply WAMC with a web ad. The web ad size is commonly called a “medium rectangle ad” and should be 300pixels wide by 250 pixels tall. Ads will be shown on the WAMC.org website in the right sidebar. While there are many ways to create ads, our recommendations are to either hire a designer to create your ad, or create your ad yourself by using Canva. Hire A Designer Hiring a designer is great if you don’t have the time, aren’t very creative or tech savy or just want to ensure that your brand’s look and feel is…

The policy of the Federal Communications Commission officially prohibits non-profit radio stations from airing paid advertisements. Over time, it was determined that airing underwriting credits was an acceptable option, as a way for public radio stations to thank their business sponsors. The technical definition of what they allowed was simply 1) The name of the business, 2) The location of the business, and 3) A brief description of products and services. Over the years, the nature of these has developed. For instance, Location now provides for placement of phone numbers or websites, and official trade slogans have been approved on the basis that they serve to identify the…

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